football is family_nfl
America loves its football. But fans were having trouble connecting to the players. Because the action of the game was always marketed over individual players. It also doesn’t help that the players faces are covered during games. Football is Family is a multiyear campaign featuring players, and who they are off of the field. Allowing fans to truly see them and connect with their favorite NFL stars on a personal level.
Football is Family campaign extended to NFL properties, including NFL Shop and Ticket Exchange.
The campaign used the players as influencers. Pushing out content on their social channels and allowing fans to interact with the campaign.
