find your park_national park service
The National Park Service has over 400 locations around the country. The problem they were facing, was most Americans only think of the big parks when considering visitation. For the 100th Anniversary of the NPS, we launched Find Your Park.
The idea was simple — to redefine the word “Park” for current and future generations of Americas. To actually make this happen, however, would be a mammoth undertaking. We called it Find Your Park. Starting from zero, we self-funded the entire campaign, signing corporate sponsors like Budweiser, Subaru, and American Express to help make it happen. Celebrities, including Joseph Gordon-Levitt, Bella Thorne, and Bill Nye were brought on board. And we even got two first ladies and the president himself to join the cause. Below are just a few of the highlights of this multi-media/cross-platform, advertising, activation and PR campaign leading up to the Parks’ Centennial year celebration in 2016. In addition to being the creative lead on all work, my photography was used extensively throughout the campaign.
Find Your Park :60 Grey NY_CW Sean Crane/Tony Mueller_AD Chris Perrone
