home for the holidays_pantene
Nearly half of LGBTQ+ feel they can’t go home as their true selves. Fearing their identity and appearance won’t be accepted. To show the true beauty in being who you are, Pantene teamed up with the Trans Chorus of Los Angeles for a special holiday performance.
Home for the Holidays :60 Grey NY_CW Joe Mongognia/Javier Bonilla/Bryan Burns_AD Joe Mongognia/Emily Preacher
interviews
We interviewed members of the Trans Chorus of LA. They told their personal stories of going home for the holidays. The stories were shared with influencers and amplified on Pantene social channels.