uncomfortable truths_massmutual
The life Insurance category has never been able to talk about what it actually deals with. Death and money. Two of life’s most uncomfortable topics. So we launched the Uncomfortable Truths campaign for MassMutual. Because the only way to feel comfortable with tomorrow, is to talk about it today.
Many talented creative teams worked on this campaign.
CD/CW Mike Abell_CD/AD Kevin Gentile
CD/CW David Cappolino_CD/AD Madeline DeWree
CW Will Milowsky_AD Cerinn Park